Home » Love and Ideology in the Afternoon: Soap Opera, Women and Television Genre by Laura Stempel Mumford
Love and Ideology in the Afternoon: Soap Opera, Women and Television Genre Laura Stempel Mumford

Love and Ideology in the Afternoon: Soap Opera, Women and Television Genre

Laura Stempel Mumford

Published August 1st 1995
ISBN : 9780253209658
Paperback
176 pages
Enter the sum

 About the Book 

Why do I like soap operas? Laura Stempel Mumford asks, and her answer emerges in a feminist analysis of soap opera that participates in current debates about popular culture, television, and ideology. She argues that the conventional daytime soapMoreWhy do I like soap operas? Laura Stempel Mumford asks, and her answer emerges in a feminist analysis of soap opera that participates in current debates about popular culture, television, and ideology. She argues that the conventional daytime soap has an implicit and at times explicit political agenda that cooperates in the teaching of male dominance and the related oppressions of racism, classism, and heterosexism--so that they seem inevitable. All My Children, General Hospital, Another World, One Life to Live, Days of Our Lives, The Young and the Restless: a close reading of their texts will also answer some larger questions about television and its place in the broad landscape of popular culture.